How does it make you feel when you read the words ‘social media calendar’? About as exciting as watching paint dry? Fair enough. But stick with me – it’s a game changer for your business. And I promise to make it as fun as finding extra chips at the bottom of your takeaway bag!

Ever noticed how every Tom, Dick, and Harriet tells you, "You have to be on social media!" and you're just there, thinking, "Sure, Karen, as if I have nothing else to do!" Well, grab your favourite snack and settle in, because I’m about to tell you why they’re not just blowing hot air.

Feeling like you're always on the content creation treadmill? You're not alone. Keeping up with the relentless demand for fresh, engaging social media content can feel like an uphill struggle, especially for small businesses and busy Mum entrepreneurs. But what if I told you there's a smarter, more efficient way to manage your content strategy? Let’s talk about the game-changing strategy of repurposing social media content.

In the ever-evolving digital landscape, a diverse approach to your content isn't just beneficial; it's essential. With the average consumer bombarded by countless pieces of content daily, standing out requires creativity, consistency, and a really good understanding of your audience's needs and interests.

Writing for your business social media accounts can be a bind. But with my ‘six ways to make your social media copy better’ blog, you’ll be whipping those social posts into amazing shape within a few clicks of the mouse.

It’s a busy marketplace we all trade in – have you noticed? And with so much competition in that marketplace, storytelling can help set your business apart from the crowd. After all, your story is unique to you. In this post, we'll explore the captivating world of storytelling and how it can be an integral part of your marketing arsenal, why it will help and how to measure the success you’re sure to achieve.

Copywriting tips for business owners...

I often get asked how a copywriter can help a business. And my answer is always the same. If you’re a business with a small team, the chances are you don’t have the time, inclination or skill set to keep on top of all the written content you need for your business. That’s where a freelance copywriter comes in.

There is no avoiding it, folks. No matter how much you dislike it yourself, social media is crucial for your small business. In a world where traditional advertising is fading in terms of viability for those without the budget of Coke, Nike or Amazon, social media is a fantastic platform to showcase your brand's awesomeness.