Privacy Policy

Last updated: October 2025

In The Detail is a social media content consultancy run by Helen Bowman, based in Whitley Bay, North Tyneside, United Kingdom (“I”, “me”, “my”, “we”, “us”). This Privacy Policy explains how I collect, use and protect personal information when you visit my website, join my mailing list, download a free resource, or work with me.

If you have any questions about this policy or how your information is handled, please contact me via the website contact form or by email at [email protected]

Data processing principles
I take your privacy seriously. This policy sets out how I collect and process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

When processing your information, I follow these principles:

- I only collect data for specific, legitimate purposes.

- I only collect the data I need to deliver my services and resources.

- I do not use your data for reasons other than those explained in this policy.

- I keep your data accurate and up to date where possible.

- I use secure systems to store and process data.

- I keep personal data only as long as it’s needed for the purposes described or as required by law.

What information I collect
Depending on how you interact with me, I may collect the following information:

- your name and email address (when you sign up to my mailing list or download a free resource)

- your contact details when you make an enquiry, book a service or make a purchase

- details about your business or services (when relevant to your enquiry or project)

- payment information (processed securely by third-party platforms such as Stripe or PayPal — I do not store this data myself)

- technical data such as IP address, browser type and pages visited (collected via cookies and analytics tools).

I will never ask for or collect unnecessary or excessive information.

How I collect, use and share personal data
Most of the information I hold is provided directly by you. I collect it when you subscribe to my newsletter or download a free guide, enquire about my services or book a Power Hour, VIP Day or 1:1 programme, purchase a digital product or paid resource, or contact me through my website, email or social media. I may also receive information indirectly if you choose to connect through a social media platform such as Facebook or Instagram. I will only use information from third parties where those parties are legally permitted to share it.

I use the information I collect to provide and manage my services, respond to enquiries, deliver free or paid content, process payments, send newsletters or marketing emails (where you’ve opted in), and improve my website and client experience. I will not sell, rent or share your data with third parties for marketing purposes. I may share limited information with trusted third-party providers where it is necessary for service delivery, such as Hubsy (for email marketing), Stripe or PayPal (for payments), and Google Analytics (for anonymous website usage data). These providers have their own GDPR-compliant privacy policies and security systems in place.

How I store and transfer your information
I take appropriate technical and organisational measures to keep your information secure. Your data may be stored on cloud-based systems or third-party platforms whose servers are located outside of the UK or EEA. Where this happens, I ensure equivalent levels of protection are in place under the UK GDPR, such as through the UK Extension to the EU-U.S. Data Privacy Framework.

Legal basis for processing your data
The legal bases on which I process your data include consent (for example, when you opt into my mailing list), contract (when you purchase a service or product), and legitimate interests (such as improving my services). I will only keep your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically, this means up to seven years for financial records and for as long as you remain subscribed to my communications. You can unsubscribe or request deletion at any time.

Your rights
You have several legal rights regarding your personal data. You can request access to the information I hold about you, ask for corrections to be made if any data is inaccurate, request that I delete your information, or object to certain types of processing. You can also withdraw your consent for marketing emails at any time by clicking the unsubscribe link in any email. If you ever wish to raise a concern about how I’ve handled your data, you have the right to contact the Information Commissioner’s Office (ICO) in the UK.

Cookies and analytics
My website uses cookies and analytics tools to improve performance and user experience. You can choose to disable or delete cookies in your browser settings if you prefer, but please note that some parts of the website may not function properly without them.

Marketing emails
I may send you marketing emails or newsletters if you have opted in to receive them. You can unsubscribe at any time by clicking the link at the bottom of any email or by contacting me directly. It may take up to 24 hours for the change to take effect.

Changes to this policy
I may update this Privacy Policy from time to time. The most recent version will always be available on my website. Please check periodically to ensure you are happy with any updates.

Contact information
In The Detail
Whitley Bay, North Tyneside, United Kingdom
Email: [email protected]
Website: www.in-the-detail.co.uk