THE SOCIAL MEDIA CONTENT VAULT


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Welcome to

IN THE DETAIL

The home of tea and copy...

I work with lots of fantastic businesses, providing training, planning and words to entertain, inspire, engage...


If your business uses a fun, chatty, informal tone of voice and you need help with your social media we could work together beautifully.


Whatever your social media-related requirements, I’m here to help.


Well-crafted words are an essential part of your business’s brand - especially when it comes to building a brand online. I can help you chisel out the best words to represent your company and answer your customers’ questions.


If you already know the importance of showing up on social media on a regular basis, I can help with your social media content.

MY SERVICES

Helen Bowman

That’s me. I’m Helen.


I started In The Detail back in 2006 and have enjoyed whipping up words for businesses ever since.


Have a look around and you’ll see what I do. But what about my why?


I love writing. I realise you might not be quite so keen so let me help you by taking that particular task off your hands, so that you can get on with all the stuff that you love. After all, team work makes the dream work. Or something.


I work around my small family, to (attempt to) achieve one of those lovely balanced lives we all read about… Sometimes it works. Sometimes I end up working until the wee small hours. But that doesn’t matter. I love what I do. And that does matter. 


I used to work in PR and marketing – that’s where I learned I could write. And I’ve been fine-tuning my skills ever since. Fancy letting me loose on your business words?


Fill in my swift questionnaire to see how we could work together...

How could we work together?

Helen Bowman

That’s me. I’m Helen.

I started In The Detail back in 2006 and have enjoyed whipping up words for businesses ever since.

Have a look around and you’ll see what I do. But what about my why?

I love writing. I realise you might not be quite so keen so let me help you by taking that particular task off your hands, so that you can get on with all the stuff that you love. After all, team work makes the dream work. Or something.

I work around my small family, to (attempt to) achieve one of those lovely balanced lives we all read about… Sometimes it works. Sometimes I end up working until the wee small hours. But that doesn’t matter. I love what I do. And that does matter. 

I used to work in PR and marketing – that’s where I learned I could write. And I’ve been fine-tuning my skills ever since. Fancy letting me loose on your business words?

Go on, drop me a line and let’s have a chat…

TESTIMONIALS

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BLOG

Why Every Small Business Needs a Social Media Calendar (And how to whip one up in no time!)

By Helen Bowman • 18 Apr, 2024
How does it make you feel when you read the words ‘social media calendar’? About as exciting as watching paint dry? Fair enough. But stick with me – it’s a game changer for your business. And I promise to make it as fun as finding extra chips at the bottom of your takeaway bag!

Why Your Business Absolutely Needs to Be Social (Yes, Even Yours!)

By Helen Bowman • 18 Mar, 2024
Ever noticed how every Tom, Dick, and Harriet tells you, "You have to be on social media!" and you're just there, thinking, "Sure, Karen, as if I have nothing else to do!" Well, grab your favourite snack and settle in, because I’m about to tell you why they’re not just blowing hot air.
How to repurpose your business content

Repurposing your content

By Helen Bowman • 05 Mar, 2024
Feeling like you're always on the content creation treadmill? You're not alone. Keeping up with the relentless demand for fresh, engaging social media content can feel like an uphill struggle, especially for small businesses and busy Mum entrepreneurs. But what if I told you there's a smarter, more efficient way to manage your content strategy? Let’s talk about the game-changing strategy of repurposing social media content.

Creating brilliant content and how the Content Vault can help

By Helen Bowman • 02 Feb, 2024
In the ever-evolving digital landscape, a diverse approach to your content isn't just beneficial; it's essential. With the average consumer bombarded by countless pieces of content daily, standing out requires creativity, consistency, and a really good understanding of your audience's needs and interests.

Six ways to make your social media copy better

By Helen Bowman • 22 Jan, 2024
Writing for your business social media accounts can be a bind. But with my ‘six ways to make your social media copy better’ blog, you’ll be whipping those social posts into amazing shape within a few clicks of the mouse.

Storytelling: How to use it to market your business

By Helen Bowman • 08 Nov, 2023
It’s a busy marketplace we all trade in – have you noticed? And with so much competition in that marketplace, storytelling can help set your business apart from the crowd. After all, your story is unique to you. In this post, we'll explore the captivating world of storytelling and how it can be an integral part of your marketing arsenal, why it will help and how to measure the success you’re sure to achieve.
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