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How to share value-packed content (without giving everything away)

social media for business value packed content May 21, 2025

Let’s talk about content that builds trust

If you’ve ever typed out a super helpful tip, stared at it for a few seconds and thought, "Wait, should I really be giving this away for free?" – this one’s for you.

So many brilliant business owners hold back from posting value-packed content because they worry about giving too much away. What if someone reads it, pieces together everything you do and never actually pays to work with you?

Today I’m here to say: share it anyway. Generosity builds trust, and trust builds clients.

Let’s dive into why value-packed content matters, how to share it without draining your idea bank, and what to do when you’re second-guessing whether to hit post.

What is value-packed content?

It’s content that actually helps your audience.

Maybe it teaches them something, gives them a quick win, explains a concept or simply helps them understand your world a little better.

Does that mean you have to give away your whole process or course in a caption? Absolutely not. But sharing little nuggets of your knowledge isn’t just okay – it’s smart marketing.

Because here’s the thing: your ideal client? She doesn’t have the time (or the desire) to scroll through every post you’ve ever written and cobble together a DIY version of working with you. She wants someone who can make it all make sense for her. That’s you.

Why value leads to visibility

Every time you post something helpful, you’re showing that:

  • You know your stuff

  • You’re generous with your knowledge

  • You understand what your audience needs

That builds credibility, creates goodwill and gives your audience that all-important feeling of I trust her. It might even be the nudge they need to send that DM or hit the book-now button.

But how do I stop myself giving too much away?

Here’s the secret: you don’t have to start from scratch every time. You just need to repurpose.

Start with a blog or podcast (or a meaty caption), and ask:

  • Could this become a reel?

  • Could I break this down into a carousel?

  • Is there a way to turn this into a story sequence?

  • Would it work as a caption with a single image?

Sometimes I even turn captions into blogs, or blogs into newsletters, or podcast transcripts into three or four weeks' worth of content.

Because people consume content differently. Some love reels, others prefer swiping through a carousel. Some like to listen to a podcast while cooking, while others are newsletter devotees. By showing up in different formats, you’re meeting your audience where they are.

And let’s be honest, most of us need to hear things more than once for it to sink in.

Let’s talk about repetition

Worried you’re repeating yourself? Good. That’s exactly the point.

The traditional marketing rule of 7 is now more like 77 – that’s how many touchpoints someone might need before they’re ready to buy. And that’s okay! If your content is consistent, generous and genuinely helpful, you’ll reach that point without even noticing.

So say it again. And again. And again.

Just change the format, reframe the story, or approach the same point from a different angle.

If someone doesn’t want to work with you because they think they’ve already learned everything from your content? They’re not your person.

Your best-fit clients want guidance, personalisation, structure and accountability. That’s what they’re paying for – not a caption, a reel or a newsletter.

So go ahead. Share the tip. Post the carousel. Let your audience see how helpful, human and generous you are. It won’t stop them buying from you – it’ll make them more likely to.

And if you need help working out how to do that without burning out or second guessing yourself, come and find me. Whether it’s inside a Content Power Hour or in my programme The One Where You Learn Instagram, I’d love to help you share your value in a way that feels good.

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