Helen's tea break social media tips!

If you’re running a business, not a very time-consuming hobby, then at some point you have to sell. But for a lot of small business owners, selling on Instagram can feel icky, awkward, or downright te...

Hashtags have had their day in the sun. These days, Instagram is shifting the way it decides what content to show, and the humble hashtag just isn’t pulling the same weight it used to. But don’t panic...

If the thought of going live or filming a Reel makes you want to hide behind a curtain, I'm totally with you. At least I used to be. For many small business owners, showing up on camera feels uncomfor...

Social media can be a bit of a lonely place for small business owners. But it doesn’t have to be. If you've ever thought about teaming up with someone else on Instagram but had no idea where to start,...

Well, aren’t we on the ball with this one? Just as Instagram drops the news that your posts might soon start appearing in Google search results, we’re exploring how to actually make that work for you....

We all know that posting content for your business takes guts. You’re putting yourself out there, trying to connect with your audience, and then... BAM. A comment pops up that makes your stomach drop....

Social media can sometimes feel like a crowded train station at rush hour - let's be honest about that! Everyone's shouting, pointing, dancing, waving signs… and you’re just over here trying to say so...

You know that moment when you hit publish on a post and then spend the next ten minutes refreshing Instagram to see if anyone’s liked it yet? Yep, been there. The truth is, your audience is constantly...

Building a loyal community on social media isn't just about likes or follows. It's about creating real connections with people who support you, champion your work, and stick around for the long haul. ...

Creating social media content doesn’t have to feel like a never-ending hamster wheel. If you’re constantly trying to think of fresh ideas from scratch, let me save you some serious time (and brain spa...

Social media analytics can be a bit of a snore-fest, right? You’re here to create brilliant content, not drown in spreadsheets or decipher graphs that look like modern art. But before you write off yo...

Storytelling isn’t just for bedtime or bestselling novels. It’s one of the most powerful tools you can use on social media to build trust, show your personality, and connect with the people who might ...