A friendly, personalised way to finally feel confident on Instagram

If you’re a Gen X business owner who grew up before smartphones were a thing and Instagram still makes you feel like you’re trying to learn a new language, this one’s for you. Because after months of planning, refining, scribbling, and resisting the urge to launch twenty other projects... I’m thrilled to introduce my brand-new 1:1 coaching program: The One Where You Learn Instagram.

This isn’t your typical Instagram course. There are no awkward trends, no pressure to dance or point at text bubbles (unless you want to), and absolutely no one-size-fits-all strategy. Just friendly, personal support to help you show up online with more ease, more confidence, and more clarity.

So, why Instagram?

Instagram still offers huge potential for small business owners – if you use it in a way that works for you. Not about going viral. Not about chasing trends. But about:

• Being visible

• Building trust

• Connecting with your people

That’s where The One Where You Learn Instagram comes in. It’s designed to help you do all of the above in a way that feels aligned, doable, and even (whisper it) fun.

Who is this for?

This program is perfect for you if:

• You’re an established service-based business owner with happy clients and a solid offer

• You know Instagram is important but it still leaves you confused or drained

• You’re creative, possibly introverted, and you care about the humans behind your business

• You’re tech capable (you can download apps and follow instructions) but Instagram still feels like a bit of a mystery

• You want to use Instagram to connect – not to perform

If you’re nodding along, keep reading.

Sound familiar?

You might be:

• Posting inconsistently because the caption box feels like a creative black hole

• Overthinking every post before you hit publish

• Feeling awkward about showing your face on camera

• Putting in effort only to get a handful of likes from your mum and your mate from yoga

• Wondering how on earth you’re meant to keep up without burning out

Yep, I’ve been there too. I’ve typed and deleted captions, filmed reels I refused to watch back, and second-guessed every word. That’s exactly the transformation I want to help you make.

What the programme includes

The One Where You Learn Instagram is a 3-month 1:1 coaching program designed to help you:

• Show up with confidence and clarity

• Develop a social media strategy that fits your energy and your life

• Get to grips with your tone of voice and how to use it naturally online

• Build a custom content vault packed with strategic, personalised ideas

• Learn how to match content formats (reels, carousels, stories, etc.) to your goals

• Know what to post, when, and why

• Reduce the stress and bring back the fun

What you get:

• 6 private coaching calls over 3 months

• A full Instagram audit

• A done-for-you content vault you can dip into whenever you need ideas

• Templates, prompts and worksheets to save time and spark creativity

• Support and cheerleading in between sessions when you need a boost

It also works across platforms – not just on Instagram. Your content vault will support your wider marketing too.

Why this is different

Because it’s built around you.

There are a lot of Instagram courses out there, but The One Way You Learn Instagram is:

• Fully 1:1 and personalised

• Built for people who want to connect, not go viral

• Designed around your energy, your goals, and your voice

No overwhelm. No pressure. Just real results in a way that works for you.

Want to be one of the first?

I’m opening up 3 beta client spots for the full program at a reduced rate – in exchange for your feedback and a testimonial at the end.

To get started, book a free Instagram Confidence Call with me. It’s a friendly, no-pressure chat where I’ll look at your profile, share a couple of quick wins, and show you what’s possible.

Booking link is in the show notes – or just DM me on Instagram @heleninthedetail and I’ll send it over.

And if you know someone else who needs this? Please send it their way. Because showing up on Instagram doesn’t have to feel like a chore. It can feel good. And this programme will help make that happen.