Crafting Captivating Copy

 Copywriting tips for business owners...

Know your audience

Your audience – the people you sell to – are the heart and soul of your business. Without them, do you even have a business? So, before you put pen to paper (or fingers to keyboard), get inside their heads. What are their dreams, fears, and desires? Speak their language, address their pain points, and watch your engagement soar.

Tell a story

What sets you apart from your average, run-of-the-mill business is you. The human or humans behind the business. No other business has the same team as you. Therefore your story is different. So use that story to set yourself apart and make yourself memorable. Tell your unique story! Share your journey, your victories, your challenges, and your humanity. People connect with people, not faceless brands.

Get and stay consistent – it’s like magic!

Consistency is the name of the game. Whether it's blog posts, social media updates, or newsletters, keep the content flowing. Create a rhythm that your audience can set their watch to, and you'll become a familiar, trusted voice. Set time aside every week, month or day to write some content for your business. It's like a muscle - the more you practise, the easier it will become.

I set myself up as a client in my business and my own content is a non-negotiable, just like that of my clients. Can you do the same?

Visuals that Pop

Yes, I’m all about the words. But I’m the first to admit that an eye-catching visual can make or break a great blog, social post or newsletter. They do say a picture is worth a thousand words, after all. Invest in eye-catching visuals, from striking images to shareable infographics. In the era of scrolling, visuals are what often stops a scroll mid-action.

Keep it short and snappy

We’ve just mentioned scrolling – we all do it. It’s a habit of the new world. And when we do stop to read something, hands up who skims rather than reads in detail? 🙋🏻‍♀️ Break your content into bite-sized chunks. Use subheadings, bullet points, and short paragraphs to make your content easy on the eyes.

Extend your storytelling

Yes, we’ve already covered storytelling. But why not extend that to sharing customer success stories, anecdotes, case studies and amazing stories from your business?

Benefits over features

Educate your audience. Offer solutions to their problems, whether through 'how-to' guides, informative articles, or expert insights. It positions you as a trusted source in your field rather than the pushy salesperson who harps on (and on) about the gadgy features of their product or service. In short, tell them what’s in it for them.

Get interactive

Quizzes, polls, and interactive content engage your audience in a conversation. It's like inviting them to be part of the story. Ask questions, encourage dialogue and you’ll see the trust and relationships build in front of your eyes. And don’t forget to answer queries on your posts. Answer questions, respond to complaints and reviews – be present.

Inject your personality

Your audience want to understand and see the human behind the business. Inject your personality into your copy and embrace the difference that makes. Standard word churned out by all the other businesses in your industry might seem appealing, but memorable, human, enjoyable words will make you stand out. 

Test and improve

Don’t just post, walk and away and forget. Use what you know about each post to improve your next batch of content. Use analytics to understand what works and what doesn't. Experiment, adapt, and keep refining your copy strategy.

Putting words out there to inform, educate, entertain and engage your audience isn’t the magic bullet to sales or relationship building. Connection is key. Build your trust and authenticity and your audience will make you their go-to expert in your field.

Have some fun with your business words. They aren’t as scary as they seem. And if you need some support, advice or help with your copy, drop me a line and let’s have a chat over a cuppa.