Why Your Business Absolutely Needs to Be Social (Yes, Even Yours!)
Ever noticed how every Tom, Dick, and Harriet tells you, "You have to be on social media!" and you're just there, thinking, "Sure, Karen, as if I have nothing else to do!" Well, grab your favourite snack and settle in, because I’m about to tell you why they’re not just blowing hot air.
Imagine walking into the world’s biggest party. The music is pumping, conversations are flowing, and connections are being made at every turn. Now, imagine you’re not there. Sounds like a missed opportunity, right? And OMG, the FOMO! That's exactly what skipping out on social media for your business is like.
Let’s walk through some of the reasons why you should get your business butt on social media, pronto!
The Ultimate Membership
Social media is like that cool club everyone’s a member of, including your ideal customers. It’s where relationships start, grow, and thrive. Not being there means missing out on building those connections. And let’s face it, in today's world, a business without a social presence is like a fish without water - gasping for engagement!
Your Brand, the Minor Celebrity
Ever dreamed of your business getting celebrity status? Social media can be your red carpet. It's where your brand's personality shines, stories are shared, and you get to engage directly with your fans (read customers). Plus, you don't even need to hire a fancy PR firm to get there. Just be authentically you, and watch your audience become your biggest advocates.
Feedback Galore!
Feedback on social media is faster than my granny on a push bike (she was a speed demon, believe me!). It’s direct, honest, and oh-so-valuable. Whether it’s praise or a plea for improvement, it's all at your fingertips, helping you fine-tune your offerings faster than you can say ‘customer satisfaction’.
SEO’s Best Friend
If Google were a person, it would definitely be hanging out on social media, picking up on all the latest gossip (aka your content). The more you post, the more Google notices, boosting your visibility online. It's like getting a backstage pass to the SEO party. Particularly if you get strategic about the keywords you use!
The Modern Search Engine
Here’s a reality check: Social media has evolved into a search engine of its own. Imagine a potential customer finding your profile only to see the last post dated January 2018. They might assume the 'Closed' sign is hanging on your business door and skip over to a competitor who’s actively engaging their community. Keeping your social media updated is no longer just about marketing – it’s proof of life in the business ecosystem.
It’s So Cost Effective!
Organic social media is incredible value for money. Sure, it costs time an effort but the tangible returns can be amazing. Traditional advertising? Expensive. Social media? It can start at the low, low price of free. With creativity and consistency, you can reach your audience without having to break the bank. Paid ads? They’re an option, not a requirement. It's like having a marketing budget that stretches further and works harder.
Now, I know what you're thinking: "But I sell industrial-sized screws, who wants to hear about that on Instagram?" Here’s the twist - everyone has a story that can captivate, even if you think it’s as dull as ditch water. It’s all about the angle. Maybe it’s the journey of a single screw that holds up an iconic landmark, or how your products are making eco-friendly buildings possible. The point is, there’s always a story to tell and an audience ready to listen.
Plus, there’s always the human element of your business to talk about – because people buy form people – right?
Follow me on my social media platforms for real, actionable hints and advice that'll make your business’s social media presence not just float, but sail smoothly. Head here for Facebook and here for Instagram! Let’s talk socials!
