Why small businesses should work with a social media manager

Helen Bowman • Jun 20, 2023

Hi! You’re just like me, a small business owner. This blog talks about all the reasons why you (yes, you) should consider working with a freelance social media specialist like me. And yes, other freelancers are available!

Let’s start off with a few questions.


❔Are you tired of spending endless hours wracking your brain for the perfect words to captivate your audience? 
❔Do you struggle to keep up with the social media schedule you’ve set for yourself knowing full well that it will be beneficial to your business to stick to it? 
❔Do you feel like you’re banging your head against the proverbial brick wall when it comes to writing content for your business?


Well, you know what the answer is? Outsource your pesky social media content to a freelance social media specialist. Because any specialist worth their salt will sprinkle some linguistic magic on your social media content and all those other business words that leave you feeling like a stroppy toddler at the end of a sweaty disco party.
 
OK, sit back, relax and let me explain why working with a freelancer is the best decision for you at the moment.

Freelance social media managers are great with words

It’s what we do, right? And not everyone was blessed with the gift for, or the love of, writing. You’re amazing at what you do. Selling your doo-dahs, fixing people’s whatsits, searching out problem-solving solutions for whatshername up the street. I’ve heard amazing things about you!


But writing, editing, and publishing compelling, engaging content to talk about the very thing you’re amazing at might not be either your strong suit or something you enjoy doing.


That’s where I come in (or someone who does what I do – just without my particular brand of style 🤩). I not only love creating and curating words for other people’s businesses, but I’ve been told I’m quite good at it too… 😊


You’ll save yourself time (and time is money, right?)

As a small business owner, your time is a precious commodity. You juggle a million things simultaneously, from managing your team to keeping an eye on the competition, restocking shelves and developing new lines or services. Now imagine the luxury of outsourcing your social to a talented freelancer. They'll take the burden off your shoulders, freeing up your time to focus on what you do best – growing your business and indulging in a well-deserved coffee break or two!

We specialise in Tone Of Voice

Whether you know it or not, you and your business have a tone of voice. Us freelance social media specialists possess an uncanny ability to adapt our writing style to match your brand's unique voice. Whether you're a playful and quirky dog food company or a sophisticated and elegant boutique, we’ll craft words that reflect your brand's personality and values. It's like having a chameleon in your corner, ready to transform your ideas into linguistic masterpieces.

Your business words will be a priority

Yes, you read that right. Your business words will be the priority of your new freelance best friend. They won’t find ‘something more important’ to do and drop your copy to the bottom of the list. They’ll prioritise it and make sure your social media content is ready to go as and when your business needs them. No more barren social media channels. Your business will be singing from the treetops, selling your business even while you work, sleep or bake some bread for the family at the weekend.


You can’t say fairer than that.


Because outsourcing your copywriting could be the best thing you do for your business this year. As legendary marketer, Seth Godin said:


"Great marketers know that their job is to outsource what isn't their core competency, so they can focus on their passion – their art. Collaborating with a talented freelancer allows you to amplify your message while leaving the wordsmithing to the experts."


Working with a freelance social media specialist is like having a trusty sidekick who unleashes the power of words on your behalf, without having to invest in an actual social media department. They’ll whip up words to captivate your audience and boost your business. You'll save time, enhance your brand's voice, and ultimately witness the magic of well-crafted content – what’s not to love?


And if you fancy a chat about working with me (who, little old me?), head on over to my contact page or find me on my Facebook, Instagram or LinkedIn profiles too.


Bye for now! 👋🏻

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