How can a copywriter help your business?

I often get asked how a copywriter can help a business. And my answer is always the same. If you’re a business with a small team, the chances are you don’t have the time, inclination or skill set to keep on top of all the written content you need for your business. That’s where a freelance copywriter comes in. 

Blogs: The building blocks of your content strategy

In the digital age, blogs are your best friend. An experienced copywriter will plan and write engaging and informative blogs that not only capture your brand's voice but also boost your website's visibility on search engines. Say hello to higher rankings and more visitors!



Because a regularly updated blog is not only fascinating for your audience, but it also keeps your website relevant to the good old search engine. They’ll trawl your site more regularly if they know they’re going to find fresh content, meaning you’ll appear higher up their search lists.

Newsletters: Keeping your audience informed

Newsletters are like love letters to your loyal customers. A regular newsletter imparts news, offers, hints and tips and all the latest goings on from your business. They point customers towards your business, remind them to read blogs, inform them of new offers and provide a first glimpse of new happenings for those loyal enough to read them regularly. 

Social Media Content: Crafting shareable content

With an audience of increasingly online customers, it’s important for most businesses to be online, and more specifically, on social media. While it’s not necessary to be on all the platforms (🤯) it can be really beneficial to be on the one or two where your audience predominantly hangs out.

Your copywriter will plan, curate, write and schedule engaging, entertaining and informative posts to pop up on newsfeeds and remind your audience where you are, who you are and how you can help them. Good content sparks conversations, increases engagement, and builds a loyal online community.

Web Copy: Your online sales team

Your website is your digital storefront or online brochure. And your copy is the welcoming mat. Copywriters craft persuasive web copy that not only informs but also converts visitors into loyal customers.

Providing a host of information online can help answer your audience’s questions before they’ve even reached out to contact you. If you’re providing answers for their questions at the click of a mouse, they’ll remember you as the helpful being that you are be more likely to take the next step of contact.

Editing: Taking tired words and making them shine

Even the best writers need an editor's touch. A copywriter will take your existing business words and breathe new life into them. Ensure the tone of voice is right, update the offers you’re offering and bring your content slap-bang up to date. If you’ve already got a wheel, there’s no sense in reinventing it, right? Editing will bash out any buckles, pump up the tyres and polish your spokes. 

Articles: Prove your expertise

Articles showcase your industry expertise. A copywriter creates articles that inform, entertain, and position you as a thought leader in your niche, make sure your audience is left in no doubt about who they need to talk to next time they need your knowledge.

Book Editing: Working with authors

If you're an aspiring author, a copywriter can be your book's best friend. They'll fine-tune your manuscript, making sure it's ready to hit the shelves and capture the hearts of readers.

Great business words, targeted messaging and consistent application are one of the biggest boons when it comes to keeping your business visible in a busy marketplace. Working with a copywriter like me gives you a headstart while also making sure this important job gets done.

So many of my clients tell me that their business words, while a top priority, were sadly neglected because they just didn’t have the in-house time or expertise to devote to them. That’s why they came to me.

If you need help with your business words, drop me a message and let’s meet up for a cuppa and a chat. I might be able to help you in ways you haven’t even thought of to take your business words to the next level.