How could a copywriter help your business?

It’s simple really. You run your business for a living. A copywriter writes for a living.

Sure, we can all string a sentence together, but writing (actually putting finger to keyboard or pen to paper) is something that frightens the life out of many people. It’s understandable – I’m like that about my accounts. I’m not a numbers person you see. I could do my own accounts but it takes me forever and I don’t do a brilliant job of it – that’s why I love my accountant!

It’s the same with writing.

Why waste valuable hours of your day, which could be spent doing the things you love most about your business, staring at a blank page, banging your head against a brick wall and ending up with a few scratty sentences and a very sore forehead?

Just like Fred without Ginger, Bert without Ernie or chocolate without crisps (just me?), a small business without a copywriter just doesn’t make sound economic sense in the long run.

There are a number of ways in which a copywriter could help you and your business. Here are some of the most important. Some of them may be obvious, but some you may not have even thought of…

• Web copy – when it’s well written, web copy can work hard for your business, attracting new customers, keeping them informed, teaching them, entertaining them, encouraging them to contact / click / buy from your business. Badly written web copy can do just the opposite. Why take the risk?
  
• Press releases – a real boon to small business owners, a well-written press release can result in valuable press coverage, publicity and exposure to your target audience. All this could lead to new business. And it doesn’t have to take long! Something that may take you all day to write may take an experienced copywriter less than a couple of hours to craft.
  
• Blog posts – Keeping up a regular blog not only maintains a fresh stream of copy for your website (which the search engines LOVE) but it also keeps your customers and potential customers entertained, informed and in touch with your business. But maintaining a regular schedule can become tedious and time consuming. A copywriter could take all the pressure off your hands by providing a rolling schedule, a fresh perspective and a fast, efficient writing service to keep your blog on target.
  
• Articles – Sharing your expertise with your local audience / specialist press can set you apart from your competition and line you up as an expert in your field. But do you have the time to write such a lengthy piece?
  
• Newsletters - not only could you keep your customers up to date with your latest offers and maintain loyalty, you could also build your mailing list up too.
• Sales pages / landing pages – designed to attract and inform visitors about a specific product or service, a well-written landing page can convert visitors to customers – a copywriter can help you to ensure your content does all the hard work for you.

So, those are the fairly obvious areas in which a copywriter could relieve your writing headaches. But have you thought about these areas?

• Product descriptions – small blurbs about your product, generally in an online shop or brochure, can be exceedingly valuable in helping potential customers to make a buying decision. But keeping up with a relentless process of writing them, staying fresh and finding the time can be difficult. Let a copywriter relieve that pressure.
  
• Email funnels – anyone who has ever set up an email funnel will tell you that achieving the right balance of words, tone and message for your email funnels can make or break the success of an email marketing campaign. A copywriter could help.
  
• Brochures – Yes! We know they still exist. Even in this online world, some people still enjoy reading something tangible. Create gorgeous brochure copy and it can be used in other areas of your business too. A sound investment.
  
• Social media updates – Keeping up to date and consistent on social media is a full-time job all on its own. A copywriter could help you win the battle and attract more business, online.
  
• Presentations and speeches – some of the world’s best presenters use writers to produce their speeches – join them! Go on, you’re worth it!
  
• Profiles and bios – they’re all over the place these days. Every platform you use will allow you to set up a profile or a bio. Writing about yourself can be daunting. So, let a third party do it for you.
  

Allow me

My passion is words. I love using them, playing with them, seeing where they can take me.

I will work with you, to help you create a great first impression online, in print, wherever you need words to represent you or your business.

I will learn about your business, about how you interact with your audience, about your business personality, about your key messages, about what makes you different, about your likes and dislikes.

And then I’ll use everything I’ve learned about you and your business to make your words speak volumes about you.

Allow me to take your writing headache off the table, reduce your to-do list and gift you the time to spend doing what you really love, running your business

Yours, in words,

Helen